When the Apple TV film rental clock starts
Check the rental’s first-play window and the shorter window after you start the film.
IPTVBlogs editorial desk · 
Apple’s film rental help gives you 30 days to begin playback and 48 hours to finish once you start. These are two separate deadlines. Plan the start of the film for a time when you can finish it within the shorter window.
Test the room before you start the film
Check that the television is signed into the Apple Account that rented the film. Open the rental details and test sound, remote and picture settings on another video before starting the rental. The 48-hour clock starts with playback, even if you only start the opening minutes.
Check your purchase library and the rental receipt
Use the Library area of the Apple TV app to identify the rental associated with the buying account. If a search result shows a separate charge, look for the rental first. Keep the exact title, date and account from your receipt when asking Apple about an apparent duplicate or missing transaction.